Maruti Suzuki launches 5th round of ‘MAIL’ initiative for start-ups


New Delhi: Maruti Suzuki India Limited (MSIL) has invited entries from startups for the fifth cohort under its Mobility & Automobile Innovation Lab (MAIL) initiative. Maruti Suzuki has collaborated with 18 startups selected in the previous four rounds of the MAIL program.

Maruti has invited applications from early-stage startups that are working in mobility and automobile space. 

Launched in January 2019, MAIL supports the startup ecosystem by providing them with industry exposure. MAIL offers them an opportunity to work on technology and solutions that can be applied in real-world business scenarios.

The selected startups get an opportunity to undertake paid proof of concept (PoC) with the company to develop industry ready solutions for any live case across business functions like – Marketing & Sales, Engineering, Service, Production, Logistics, Warehousing, Spare Parts and Accessories. The startups also get an opportunity to implement their innovative solutions and validate them for business readiness.

“We are extremely delighted to have completed two years of collaborating and promoting the startup fraternity through our MAIL program. We have successfully engaged with 18 startups and have enabled 10 POCs. As a next step, in the fifth cohort, we look forward to engage with more startups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative,” Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said.

Maruti Suzuki has partnered with GHV Accelerator – an Indo Japanese early stage seed fund, to identify and address the early-stage startups with innovative and customer-oriented solutions. The participating startups will be provided with an opportunity to turn their innovative ideas into practical disruptive solutions and showcase their entrepreneurial capabilities. As on today, Maruti Suzuki has on boarded two startups as business partners.

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Out of the 18 startups currently associated with MSIL, four are undergoing acceleration with us.

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